Cross-Border GEO Practice: A 4-Week Transformation From Invisible to Cited
A Chinese cross-border ecommerce brand went from zero AI citations to appearing in 4 AI engines' recommendations in 4 weeks. Here's the step-by-step playbook.
Week 1: Baseline crisis
GEO audit revealed: AI crawlers blocked, no JSON-LD, all content in Chinese only. Score: 28/100. Competitors at 65+.
Week 2: Infrastructure fix
Opened robots.txt to all AI crawlers. Added English JSON-LD to 15 product pages. Deployed English llms.txt at root. Score jumped to 52.
Week 3: Content blitz
Translated top 10 product pages to English with conclusion-first structure. Added FAQ sections with direct answers. Created 5 comparison pages vs competitors.
Week 4: Verification
Re-audit: score 74/100. ChatGPT now cites 3 products. Perplexity recommends the brand in 'best cross-border tools' queries. Ongoing monitoring set up.
Key Takeaway
Cross-border GEO isn't complex — it's methodical: unblock crawlers, add English structured data, restructure content, monitor. Four weeks, one playbook.
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